Why Bother With Goals?

This past week our firm spoke at a program sponsored by the Buckhead Coalition to train Buckhead’s future

leaders. It was an exciting week for this select group of young professionals as they

learned about volunteerism, ethics, leadership and civic engagement over the five days.

Our topic:  why and how to create meaningful and actionable goals. While not everyone has goals, we

suggested to these young professionals that they are worth the bother because they help ensure that you’ll get

where you want to go. Without a roadmap, you can end up anywhere. ( We all know how that feels.) Most

people agree that with goals you are able to achieve so much more.

If you are still wondering why you need goals, here are seven more good reasons:

• Helps us focus on what is important
• Keeps us motivated
• Keeps us on task
• Provides a time frame for starting and ending projects
• Forces us to be specific. Forget about day dreams and someday maybe. They won’t take you
• Helps prioritize tasks in any given day
• Starts with the end in mind

Most business executives, professionals and community leaders have written goals that they look at and

review on a regular basis. They consider it their ticket to productivity. Many of them have innovative

techniques to keep track of their goals.

• Posting their goals in their office or in the conference room, if it is department goals
• Writing them by hand vs. computer
• Listing them on their screen saver
• Storing them in their wallet so they show up every time they pull out a bill

When will you write your goals and where do you plan on posting them?